Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

by McCabe, Scott
  • List Price: $64.95
  • ISBN-10: 0750682779
  • ISBN-13: 9780750682770
  • Edition: 1st
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with... Read more

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