Museum Marketing: Competing in the global marketplace

Museum Marketing: Competing in the global marketplace

by Ruth Rentschler
  • List Price: $60.95
  • ISBN-10: 0750680652
  • ISBN-13: 9780750680653
  • Edition: 1st
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to... Read more

FINDING THE BEST PRICES

Related Books

Listen, 7th Edition
  • Year: 2011
  • Edition: 7th
  • Publisher: Bedford/St. Martin's
  • Type: Paperback
  • ISBN13: 9780312593476
  • ISBN: 0312593473
What's That Sound?: An Introduction to Rock and Its...
  • Year: 2009
  • Edition: Second Edition
  • Publisher: W. W. Norton & Company
  • Type: Paperback
  • ISBN13: 9780393932294
  • ISBN: 039393229X
Tonal Harmony: With an Introduction to Twentieth Century...
  • Year: 2008
  • Edition: 6th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Hardcover
  • ISBN13: 9780073401355
  • ISBN: 0073401358