Museum Marketing

Museum Marketing

by Rentschler, Ruth
  • List Price: $74.99
  • ISBN-10: 0750680652
  • ISBN-13: 9780750680653
  • Edition: 1st
  • Type: Paperback
  • Publisher: Routledge

About The Book

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to... Read more

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