Handbook of CRM: Achieving Excellence through Customer Management

Handbook of CRM: Achieving Excellence through Customer Management

by Adrian Payne
  • List Price: $79.95
  • ISBN-10: 0750664371
  • ISBN-13: 9780750664370
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Butterworth-Heinemann

About The Book

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major... Read more

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