
Handbook of CRM: Achieving Excellence through Customer Management
by Adrian Payne- List Price: $79.95
- ISBN-10: 0750664371
- ISBN-13: 9780750664370
- Edition: 1st
- Type: Hardcover
- Publisher: Butterworth-Heinemann
About The Book
Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major... Read more
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