Award but giving in-depth insights that can be applied by readers to their organisation. * Practical - case studies from B2C, B2B, NfP, large and small organisations as practical. UK and European emphasis. * Balanced - insights based on industry research, reports and some academic work where appropriate. Also a range of viewpoints - not just the author's view, but also other leading opinion formers.* Dynamic - content is bang up-to-date and with web links for every chapter showing readers where they can go to stay up-to-date* Accessible - Relevant to all marketers whether specialising in e-marketing or marketing managers or marketing assistants looking to work smarter.* Successful- The first ed has sold 3,700 copies * Provides guidance on how to write, edit and publish more effective content for the online readership* Addresses B2B issues as well as B2C * Set out in a clearly structured style to ensure the points being made are easily accessible

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