Marketing Financial Services, Second Edition (Marketing Series)
by Mike Wright- List Price: $82.95
- ISBN-10: 0750622474
- ISBN-13: 9780750622479
- Edition: 2nd
- Type: Paperback
- Publisher: Butterworth-Heinemann
About The Book
Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover... Read more
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