Marketing Financial Services, Second Edition (Marketing Series)

Marketing Financial Services, Second Edition (Marketing Series)

by Mike Wright
  • List Price: $82.95
  • ISBN-10: 0750622474
  • ISBN-13: 9780750622479
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Butterworth-Heinemann

About The Book

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover... Read more

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