
Persuasive Copywriting: Using Psychology to Influence, Engage and Sell
by Andy Maslen- List Price: $24.95
- ISBN-10: 0749473991
- ISBN-13: 9780749473990
- Edition: 1st
- Type: Paperback
- Publisher: Kogan Page
About The Book
Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110... Read more
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