Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

Persuasive Copywriting: Using Psychology to Influence, Engage and Sell

by Andy Maslen
  • List Price: $24.95
  • ISBN-10: 0749473991
  • ISBN-13: 9780749473990
  • Edition: 1st
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Using psychology, emotion, and a pinch of neuroscience, Andy Maslen, an experienced copywriter and marketer, presents 25 psychological techniques, 110... Read more

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