Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in

by Brace, Ian
  • List Price: $44.95
  • ISBN-10: 0749467797
  • ISBN-13: 9780749467791
  • Edition: Third
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Questionnaires are vital for the market researcher: they draw accurate information from respondents, give structure to interviews, provide a standard... Read more

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