
The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management:...
by Kapferer, Jean-Noël- List Price: $62.00
- ISBN-10: 0749465158
- ISBN-13: 9780749465155
- Edition: 5th
- Type: Paperback
- Publisher: Kogan Page
About The Book
Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of... Read more
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