The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating &

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating &

by Kapferer, Jean-Noël
  • List Price: $70.00
  • ISBN-10: 0749465158
  • ISBN-13: 9780749465155
  • Edition: Fifth
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of... Read more

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