The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Management: Creating & Sustaining Brand Equity)

by Kapferer, Jean-Noël
  • List Price: $62.00
  • ISBN-10: 0749465158
  • ISBN-13: 9780749465155
  • Edition: 5th
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of... Read more

FINDING THE BEST PRICES

Related Books

Made to Stick: Why Some Ideas Survive and Others Die
  • Year: 2001
  • Edition: 1st
  • Publisher: Random House
  • Type: Hardcover
  • ISBN13: 9781400064281
  • ISBN: 1400064287
Good to Great and the Social Sectors: Why Business...
  • Year: -0001
  • Edition: 1st
  • Publisher: HarperCollins
  • Type: Paperback
  • ISBN13: 9780977326402
  • ISBN: 0977326403
Financial Reporting, Financial Statement Analysis, and...
  • Year: 2008
  • Edition: 7th
  • Publisher: Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780324789416
  • ISBN: 0324789416