Brand Success: How the World's Top 100 Brands Thrive and Survive

Brand Success: How the World's Top 100 Brands Thrive and Survive

by Matt Haig
  • List Price: $19.95
  • ISBN-10: 0749462876
  • ISBN-13: 9780749462871
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies... Read more

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