The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

The Branded Mind: What Neuroscience Really Tells Us about the Puzzle of the Brain and the Brand

by Du Plessis, Erik
  • List Price: $34.95
  • ISBN-10: 074946125X
  • ISBN-13: 9780749461256
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page

About The Book

The Branded Mind is about how people think, and in particular how people think about brands. Brand choice decisions ultimately take place inside the... Read more

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