Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

by Roddy Mullin
  • List Price: $49.95
  • ISBN-10: 074945704X
  • ISBN-13: 9780749457044
  • Edition: Fifth Edition
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because... Read more

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