Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity

Private Label: Turning the Retail Brand Threat into Your Biggest Opportunity

by Lincoln, Keith
  • List Price: $27.95
  • ISBN-10: 0749455934
  • ISBN-13: 9780749455934
  • Edition: 1st
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Private labels, also known as “store brands” or “house brands,” have long been associated with inexpensive name-brand knockoffs.... Read more

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