Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
by Brace, Ian- List Price: $39.95
- ISBN-10: 0749450282
- ISBN-13: 9780749450281
- Edition: Second
- Type: Paperback
- Publisher: Kogan Page
About The Book
Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard... Read more
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