Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in

Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in

by Brace, Ian
  • List Price: $39.95
  • ISBN-10: 0749450282
  • ISBN-13: 9780749450281
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Kogan Page

About The Book

Questionnaires are vital for the market researcher: they draw accurate information from respondents; give structure to interviews; provide a standard... Read more

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