Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

Private Label: Turning the Retail Brand Threat Into Your Biggest Opportunity

by Keith Lincoln
  • List Price: $39.95
  • ISBN-10: 0749450274
  • ISBN-13: 9780749450274
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page

About The Book

Private labels, also known as ""store brands"" or ""house brands,"" have long been associated with inexpensive name-brand knockoffs. In recent years,... Read more

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