
Brand Immortality: How Brands Can Live Long and Prosper
by Hamish Pringle- List Price: $24.95
- ISBN-10: 0749449284
- ISBN-13: 9780749449285
- Edition: N/A
- Type: Hardcover
- Publisher: Kogan Page
About The Book
Properly managed, no brand need decay and die -- immortality is within the reach of all. If the right decisions, the right resources and the right... Read more
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