Brand Immortality: How Brands Can Live Long and Prosper

Brand Immortality: How Brands Can Live Long and Prosper

by Hamish Pringle
  • List Price: $24.95
  • ISBN-10: 0749449284
  • ISBN-13: 9780749449285
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page

About The Book

Properly managed, no brand need decay and die -- immortality is within the reach of all.  If the right decisions, the right resources and the right... Read more

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