Retailization: Brand Survival in the Age of Retailer Power
by Thomassen, Lars- List Price: $35.00
- ISBN-10: 0749446897
- ISBN-13: 9780749446895
- Edition: N/A
- Type: Hardcover
- Publisher: Kogan Page
About The Book
Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the... Read more
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