Retailization: Brand Survival in the Age of Retailer Power

Retailization: Brand Survival in the Age of Retailer Power

by Thomassen, Lars
  • List Price: $35.00
  • ISBN-10: 0749446897
  • ISBN-13: 9780749446895
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Kogan Page

About The Book

Presents an innovative and pragmatic step-by-step process to help businesses rethink their brand efforts around the retail strategies that best meet the... Read more

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