Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by Sicco van Gelder
  • List Price: $19.95
  • ISBN-10: 074944469X
  • ISBN-13: 9780749444693
  • Edition: N/A
  • Type: Paperback
  • Publisher: Kogan Page Business Books

About The Book

""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign... Read more

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