
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
by Sicco van Gelder- List Price: $19.95
- ISBN-10: 074944469X
- ISBN-13: 9780749444693
- Edition: N/A
- Type: Paperback
- Publisher: Kogan Page Business Books
About The Book
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign... Read more
Related Books

- Year: 2004
- Edition: 4th
- Publisher: McGraw-Hill
- Type: Paperback
- ISBN13: 9780071412797
- ISBN: 0071412794

- Year: -0001
- Edition: 2nd
- Publisher: Columbia University Press
- Type: Paperback
- ISBN13: 9780231109390
- ISBN: 0231109393

- Year: -0001
- Edition: 2nd
- Publisher: Cambridge University Press
- Type: Paperback
- ISBN13: 9780521124331
- ISBN: 0521124336