Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets
by van Gelder, Sicco- List Price: $19.95
- ISBN-10: 074944469X
- ISBN-13: 9780749444693
- Edition: N/A
- Type: Paperback
- Publisher: Kogan Page Business Books
About The Book
""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign... Read more
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