?employer brand? to attract and retain the best employees out there. Case studies show how market-leading brands identify and nurture talent, positioning themselves to be employers of choice. Written in an accessible style, this guide is a comprehensive introduction to managing talent with examples from Virgin, Universal Music Group and Peter Honey, an expert on learning and behavior.Contents: What is talent, HR's strategic role, Becoming an employer of choice, Supporting new leaders, The war for talent, Talent motivators, Creating the right environment for talent to thrive, Creating the talent pool, Developing thought leadership, The future of talent development.

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