Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

by van Gelder, Sicco

List Price: $39.95
ISBN-10: 0749440236
ISBN-13: 9780749440237

Edition: N/A
Type: Hardcover
Publisher: Kogan Page Business Books

About The Book

""For all those involved in global brand management, the local management of a global brand, or the management of a local brand faced with foreign... Read more

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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures and Markets

About The Book

Related Books

The Analects (Penguin Classics)

China: Its History and Culture (4th Edition)

Sources of Chinese Tradition, Vol. 1

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