liquidmodernity, Bauman argues that our socio-political, cultural,professional, religious and sexual identities are undergoing aprocess of continual transformation. Identities the world over havebecome more precarious than ever: we live in an era of constantchange and disposability - whether it's last season's outfit, orcar, or even partner - and our identities as a result have becometransient and deeply elusive. In a world of rapid global changewhere national borders are increasingly eroded, our identities arein a state of continuous flux.Identity - a notion that by its very nature is elusive andambivalent - has become a key concept for understanding thechanging nature of social life and personal experience in ourcontemporary, liquid modern age. In this brief book, Zygmunt Baumanexplains compellingly why this is so.

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