The Bare Bones Introduction to Integrated Marketing Communication

The Bare Bones Introduction to Integrated Marketing Communication

by Robyn Blakeman
  • List Price: $105.00
  • ISBN-10: 0742555402
  • ISBN-13: 9780742555402
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Rowman & Littlefield Publishers

About The Book

Integrated marketing communication (IMC) focuses on communicators employing the correct message, being able to place it in the most appropriate media,... Read more

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