Strategic Copywriting: How to Create Effective Advertising

Strategic Copywriting: How to Create Effective Advertising

by Edd Applegate
  • List Price: $44.95
  • ISBN-10: 074253068X
  • ISBN-13: 9780742530683
  • Edition: 7th
  • Type: Paperback
  • Publisher: Rowman & Littlefield Publishers

About The Book

Strategic Copywriting is a detailed how-to guide on techniques for writing and designing ads in newspapers, magazines, and other print media, as well as... Read more

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