persuasive writing—logos, pathos, and ethos—and provides a thorough introduction to the elements of rhetorical style. </p> <p> <b>Using detailed how-to guides and plenty of examples, the author’s distinctive approach to persuasive writing examines:</b> </p> <ul> <li> <b>technical aspects of rhetorical style:</b> metaphor, literary allusion, figures of speech, and graphic design </li> <li> <b>three basic processes of persuasive legal writing strategy:</b> <ul> <li> <b>Logos: </b>logic and rational argument </li> <li> <b>Pathos:</b> value-based argument </li> <li> <b>Ethos:</b> establishing credibility </li> </ul> </li> <li> <b>interdisciplinary contributions to persuasive writing</b> from fields such as cognitive psychology, classical rhetoric, and morality theory </li> <li> <b>effective strategies that extend beyond the trial or appellate brief </b>to a broad range of documents and settings </li> </ul> <p> <b>In the Second Edition, the reader will find:</b> </p> <ul> <li> <b>a new organization that puts a greater emphasis on practice</b> and relatively less on theory for each of the three processes of persuasive writing strategy </li> <li> <b>a new six-Part organization:</b> <ul> <li> I. Introduction </li> <li> II. Logos Strategies </li> <li> III. Pathos Strategies </li> <li> IV. Ethos Strategies </li> <li> V. Rhetorical Style </li> <li> VI. The Ethics and Morality of Persuasion </li> </ul> </li> <li> <b>coverage of new developments</b> in cognitive psychology, Pathos persuasion, and the role of metaphor in persuasive legal writing. </li> <li> <b>the same manageable length</b> </li> </ul> <p> For a complete examination of the technique and strategy behind persuasive writing, Smith’s text strikes the right balance of depth and scope for upper-level legal writing courses. </p> <p> </p> <p> </p> <p> </p>

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