Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and...

by Gronroos, Christian

List Price: $44.95
ISBN-10: 0669200352
ISBN-13: 9780669200355

Edition: N/A
Type: Hardcover
Publisher: Lexington Books

About The Book

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of... Read more

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Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and...

About The Book

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Aging: Concepts And Controversies 6Ed (Pb)

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