Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Manage

Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Manage

by Gronroos, Christian
  • List Price: $44.95
  • ISBN-10: 0669200352
  • ISBN-13: 9780669200355
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Lexington Books

About The Book

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of... Read more

FINDING THE BEST PRICES

Related Books

Aging and The Life Course: An Introduction to Social...
  • Year: 2010
  • Edition: 5th
  • Publisher: McGraw-Hill Humanities/Social Sciences/L
  • Type: Hardcover
  • ISBN13: 9780073528229
  • ISBN: 9780073528229
Aging: Concepts And Controversies 6Ed (Pb)
  • Year: -0001
  • Edition: 6th
  • Publisher: Sage Publications
  • Type: Paperback
  • ISBN13: 9781412969666
  • ISBN: 1412969662
Managing for Quality and Performance Excellence (with...
  • Year: 2010
  • Edition: 8th
  • Publisher: South-Western Cengage Learning
  • Type: Hardcover
  • ISBN13: 9780324783209
  • ISBN: 0324783205