Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Manage
by Gronroos, Christian- List Price: $44.95
- ISBN-10: 0669200352
- ISBN-13: 9780669200355
- Edition: N/A
- Type: Hardcover
- Publisher: Lexington Books
About The Book
Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of... Read more
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