Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Manage

Service Management and Marketing: Managing the Moment of Truth in Service Competition (Issues in Organization and Manage

by Gronroos, Christian
  • List Price: $44.95
  • ISBN-10: 0669200352
  • ISBN-13: 9780669200355
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Lexington Books

About The Book

Gronroos (international and industrial marketing, Swedish School of Economics and Business Administration in Finland) examines the nature of... Read more

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