Business Policy and Cases inBusiness Policy. Including six new chapters and an extensiveselection of new cases, Stategic Managemnent retains theconsise and accessible approach of the previous editors of the textand cases. The text is designed to give a clear and attractive introduction tothe subject of strategy and business policy and all the materialpresented has been tried and tested on a variety of undergraduate,postgraduate and executive development courses. This new package has been carefully and intensively developed bythe experienced author team, each of whom have over 20 years'experience in teaching, researching and consulting in the area ofbusiness strategy. Strategic Management is enhanced by a student workbook, andan instructor's manual.

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