formulas, in a format that is non-threatening and inviting to students. Gary Heiman has written a textbook--clearly, patiently, and with an occasional touch of humor--that teaches students not only how to compute an answer on demand, but also why they should perform the procedure or what their answer reveals about the data. Heiman has achieved five objectives in writing this text: to take a conceptual-intuitive approach, to present statistics within an understandable research context, to deal directly and positively with student weaknesses in mathematics, to introduce new terms and concepts in an integrated way, and to create a text that students will enjoy as well as learn from!

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