formulas, in a format that is non-threatening and inviting to students. Gary Heiman has written a textbook—clearly, patiently, and with an occasional touch of humor—that teaches students not only how to compute an answer on demand, but also why they should perform the procedure or what their answer reveals about the data. Heiman has achieved five objectives in writing this text: to take a conceptual-intuitive approach, to present statistics within an understandable research context, to deal directly and positively with student weaknesses in mathematics, to introduce new terms and concepts in an integrated way, and to create a text that students will enjoy as well as learn from!Appendix B explains the basics of how to use SPSS to analyze data. Tips on using SPSS are integrated throughout the text and now have a specific index to guide students.A Quick Review features contain a simple review of previous concepts, additional examples, and study questions.A section on Statistics in Published Research helps students gain a perspective on how researchers use statistics and relates what students have learned in the chapter to what they will see (and won't see) when reading published research. (Includes using the APA format for stats.)Additional pedagogical features include a Getting Started section at the beginning of each chapter, Statistical Notation sections, Remember callout sections, computation formulas, Putting It All Together sections, chapter summaries, and summaries of formulas.

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