When I created my first company, I was apprehensive to say the least. I had no business experience. Although I had some ideas, I did not know what to...
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expect or how to deal with employees, lawyers, accountants, consultants, government entities, bankers, potential investors, competitors, salespeople, landlords, and many others who became part of my daily business life. I felt I was on a trajectory toward my destination. In order to reach that destination, I had to travel through an unknown city. As I turned every corner, I did not know what to expect. How I wished that I could have had a map to guide me in my journey! This book represents such a map and will serve as a navigational guide providing an overview of the issues, the challenges, the people, and the risks you will face. It will also make you well aware of the rewards you will obtain if you succeed. After you read this book, you will have a good idea of what to expect during your trajectory, at each corner, before you make the turn. You will be able to prepare for different eventualities. Notwithstanding the existence of a multitude of books on how to become a successful business person or of tests that will predict whether or not you will triumph, there is no formula for success and there is no psychological test you can take that will provide the answers you seek. What you can do is to learn from the successes and the mistakes of others who have traveled the path ahead of you. Take note of what successful people did right. Learn from the experiences of those who reached their destination and who then asked themselves, "What could I have done differently to get here faster, more effectively, and with a greater degree of success?" That is what this book is all about. This book is based on the author's experiences, observations and opinions gained through his business journeys, as well as on those of others he met along the way. This book will provide you with a good understanding of what is required for success in your personal journey-of the opportunities, the tribulations, the time frames, the risks and the potential rewards. In the process, you will identify a number of key questions you will need to answer in order to decide whether or not you have what it takes to succeed. This is a very important decision that you must make standing on a foundation of pragmatic and pertinent information. This book will provide that information for you.
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