transforming the way products and services aremarketed in the Middle East. Baaghil illustrates how modern-day CEOsof Middle Eastern corporations must radically alter their traditionalmarketing programs in order to survive the new global economy.Using real-world examples, Eccentric Marketing analyzes the marketingfailures and successes of companies operating in the Middle East andmakes a convincing argument about their vital need to implementconsumer-based marketing. Baaghil also demonstrates how manycommon character faults of Middle Eastern CEOs can not only damagea brand, but ultimately lead to its complete demise.Eccentric Marketing details the current market reality for small- tomedium-sized companies in the Middle East and explains why most ofthese companies fail when promoting their products in the Westernworld. Drawing from actual business cases in Saudi Arabia, Baaghilproves that companies must learn how to instill their brand permanentlyin the consumer consciousness in order to survive and thrive.Baaghil's visionary concepts for building and integrating a powerfulbrand make Eccentric Marketing the must-have marketing guide forleading-edge companies operating in the Middle East.

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