Market Orientation: Transforming Food and Agribusiness around the Customer (Food and Agricultural Marketing)

Market Orientation: Transforming Food and Agribusiness around the Customer (Food and Agricultural Marketing)

by Martin Hingley
  • List Price: $154.95
  • ISBN-10: 0566092085
  • ISBN-13: 9780566092084
  • Edition: New edition
  • Type: Hardcover
  • Publisher: Gower

About The Book

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the... Read more

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