also apply to just about every significant personal transaction in your life.The ultimate how-to book; a mixture of mentoring, graphics, anthropology, market research and modern Machiavellianism, Life’s a Pitch shows you how to handle human transactions and prepare you for success. Whether at a sales conference in corporate conference room hell or over lunch at a glamorous restaurant, a pitch is not about transferring information, it’s about transferring power. It is business, but it is also theatre, and the results of a successful pitch are, quite simply, money and power.Part inspirational manual for business, part guidebook to a successful and happy social life, Life’s a Pitch is the result of an accumulated half-century of (mostly successful) pitching by the authors and will transform the way you think about the art of persuasion forever.

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