Consumer Behavior and Marketing Action

Consumer Behavior and Marketing Action

by Henry Assael
  • List Price: $106.95
  • ISBN-10: 0538844337
  • ISBN-13: 9780538844338
  • Edition: 5th
  • Type: Hardcover
  • Publisher: South-Western Pub

About The Book

This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in... Read more

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