Consumer Behavior and Marketing Action

by Assael, Henry

List Price: $244.95
ISBN-10: 0538844337
ISBN-13: 9780538844338

Edition: 5th
Type: Hardcover
Publisher: South-Western College Pub

About The Book

This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in... Read more

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Consumer Behavior and Marketing Action

About The Book

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