Consumer Behavior and Marketing Action
by Assael, Henry- List Price: $244.95
- ISBN-10: 0538844337
- ISBN-13: 9780538844338
- Edition: 5th
- Type: Hardcover
- Publisher: South-Western College Pub
About The Book
This text is targeted at the junior/senior level undergraduate course in consumer behaviour. This text is also appropriate for the first course in... Read more
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