MM (with Marketing CourseMate with eBook Printed Access Card)

MM (with Marketing CourseMate with eBook Printed Access Card)

by Dawn Iacobucci
  • List Price: $79.95
  • ISBN-10: 053848134X
  • ISBN-13: 9780538481342
  • Edition: 2nd
  • Type: Paperback
  • Publisher: Cengage Learning

About The Book

MM, Second Edition provides the core concepts and applications of contemporary marketing management. This concise, engaging, and accessible solution... Read more

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