introduces fundamental statistical concepts with an engaging, conversational presentation and a strong emphasis on the practical relevance of statistics to readers' lives and careers. Outstanding illustrations, friendly language, non-technical terminology, and current examples involving real-world business and personal settings will capture readers' interest and prepare them for success from day one. Continuing cases, contemporary business applications, and more than 300 new or revised exercises and problems reflect important trends and the latest developments in today's dynamic business environment--all with an accuracy readers know they can trust.

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