Mass Media Research: An Introduction (with InfoTrac)

by Wimmer, Roger D.

List Price: $217.95
ISBN-10: 0534647189
ISBN-13: 9780534647186

Edition: 8th
Type: Paperback
Publisher: Wadsworth Publishing

About The Book

Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to... Read more

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Mass Media Research: An Introduction (with InfoTrac)

About The Book

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