broadcasting, journalism, and the on-line industry. The new edition addresses market changes by streamlining some of the transitional news-oriented material and introducing other legal topics of broad concern to communication majors (i.e., advertising, public relations, video production, magazine editing, announcing, etc.). The author's user-friendly style, together with chapter-opening scenarios, short case summaries, and study questions, make the material understandable and easily accessible.

Hide more