Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Ente

Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Ente

by Teresa da Silva Lopes
  • List Price: $75.99
  • ISBN-10: 0521833973
  • ISBN-13: 9780521833974
  • Edition: N/A
  • Type: Hardcover
  • Publisher: Cambridge University Press

About The Book

Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with... Read more

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