Global Brands: The Evolution of Multinationals in Alcoholic Beverages (Cambridge Studies in the Emergence of Global Enterprise)
by Lopes, Teresa da Silva- List Price: $63.99
- ISBN-10: 0521833973
- ISBN-13: 9780521833974
- Edition: N/A
- Type: Hardcover
- Publisher: Cambridge University Press
About The Book
Brands help explain why, in a world focused on science and new technology, several of the world's multinational corporations have little to do with... Read more
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