The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)

by Zaller, John R.
  • List Price: $39.99
  • ISBN-10: 0521407869
  • ISBN-13: 9780521407861
  • Edition: First Edition
  • Type: Paperback
  • Publisher: Cambridge University Press

About The Book

In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into... Read more

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