Branding For Dummies

Branding For Dummies

by Bill Chiaravalle
  • List Price: $21.99
  • ISBN-10: 9780471771593
  • ISBN-13: 9780471771593
  • Edition: N/A
  • Type: Paperback
  • Publisher: For Dummies

About The Book

Why do consumers pay a premium for a Dell or Hewlett-Packard laptop, when they could get a generic machine with similar features for a lower price? The... Read more

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