Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses

Winning Market Leadership : Strategic Market Planning for Technology-Driven Businesses

by Adrian Ryans
  • List Price: $55.00
  • ISBN-10: 0471644307
  • ISBN-13: 9780471644309
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Strategic market planning in technology-intensive businesses is more complex and is less manageable than in most other organizations. The... Read more

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