The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

The Butterfly Customer: Capturing the Loyalty of Today's Elusive Customer

by Susan M. O'Dell
  • List Price: $19.95
  • ISBN-10: 0471641979
  • ISBN-13: 9780471641971
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Develop difficult-to-attain customer trust and loyalty through predictable and consistent service experience Today's customer is a "Butterfly Customer,"... Read more

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