Marketing Research Essentials

Marketing Research Essentials

by Carl McDaniel Jr.
  • List Price: $112.00
  • ISBN-10: 0471448451
  • ISBN-13: 9780471448457
  • Edition: 4th
  • Type: Paperback
  • Publisher: Wiley

About The Book

Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The... Read more

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