
Marketing Research Essentials
by Carl McDaniel Jr.- List Price: $112.00
- ISBN-10: 0471448451
- ISBN-13: 9780471448457
- Edition: 4th
- Type: Paperback
- Publisher: Wiley
About The Book
Marketing Research Essentials, 4th Edition is filled with cases, chapter-opening vignettes, marketing research war stories, and ethical dilemmas. The... Read more
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