
Body of Truth: Leveraging What Consumers Can't or Won't Say
by Dan Hill- List Price: $35.00
- ISBN-10: 0471444391
- ISBN-13: 9780471444398
- Edition: 1st
- Type: Hardcover
- Publisher: Wiley
About The Book
In Body of Truth, Dan Hill, PhD, explodes the rational approach to marketing and market research, using the latest findings on human cognition and... Read more
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