Body of Truth: Leveraging What Consumers Can't or Won't Say

Body of Truth: Leveraging What Consumers Can't or Won't Say

by Dan Hill
  • List Price: $35.00
  • ISBN-10: 0471444391
  • ISBN-13: 9780471444398
  • Edition: 1st
  • Type: Hardcover
  • Publisher: Wiley

About The Book

In Body of Truth, Dan Hill, PhD, explodes the rational approach to marketing and market research, using the latest findings on human cognition and... Read more

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