applies to various fields of study. The text is packed with real data and real-life applications to business, economics, social and life sciences. The new Ninth Edition also features a new full color design and improved goal-oriented pedagogy to further help student understanding. New Features: * NEW! Full-color design improves clarity and assists student understanding with consistant pedagogical use of color. * More applications using real data enhances student motivation. Many of these applications include source lines, to show how mathematics is used in the real world. * NEW! Conceptual problems ask students to put the concepts and results into their own words. These problems are marked with an icon to make them easier to assign.

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