resources it has today, and ensure the financial future of the organization by managing the funds to work for them in the long-term. This second volume of the widely-respected Mission-Based Management(r) Series outlines a not-for-profit organization's plan for financial success. It highlights the eight characteristics of financial empowerment, and provides the skills and concepts that a nonprofit organization and its managers will need to survive, including estimating cash needs, treating funders like valued customers, developing money-making businesses, determining the financial options that are available, and implementing an empowered budget process. Other titles in the Mission-Based Management(r) Series Mission-Based Management: Leading Your Not-for-Profit into the 21st Century Named "Best New Nonprofit Management Book" by the Nonprofit Management Association. The Association said, "The Nonprofit Management Association is pleased to spotlight the extraordinary work of Peter Brinckerhoff in his newest publication, Mission-Based Management: Leading Your Not-for-Profit Into the 21st Century." The book was cited by the Nonprofit Management Association as "a great overall manager's and board member's guide to non-profits—quite laudable in that it's eminently readable and downright enjoyable." Mission-Based Marketing: How Your Not-for-Profit Can Succeed in a More Competitive World A direct, practical guide that shows how you can lead your not-for-profit to success in a more competitive world. The book provides the knowledge and skills to build a market-driven organization that holds onto its core values, does more mission better, and successfully competes for funding, clients, referral sources, staff, and board members. In this direct, practical guide, Peter Brinckerhoff shows how you can have more money to do more mission. You will learn: How to get more funds from current sources How to find and develop new sources of funds How to keep more of what you get How to use your funds to do more mission over the long term In the book you will learn the eight characteristics of financial empowerment and then explore each one in depth. Peter gives you ideas and techniques you can begin to use tomorrow. The book shows you: How to estimate cash needs How to treat your funders like valued customers How to develop a money-making business How to make your financial reports into valuable tools What financing options are available—and what to avoid An empowering budget process How to price your services effectively When to set up a subsidiary corporation The role of the CEO in financial empowerment The role of the board in financial empowerment Specific steps you can begin now to achieve financial empowerment A sample empowerment plan How to keep what you earn so you can do more mission All of this and more presented in Peter's own direct and helpful style, honed over hundreds of seminars and workshops Peter is the author of two award-winning books, Mission-Based Management and Financial Empowerment, both published by Wiley. His newest book, Mission-Based Marketing, was released in September 1997. Peter's books are used as the core texts in over 50 graduate and undergraduate university programs in nonprofit management. Peter's articles have been published in Advancing Philanthropy, NonProfit World, Strategic Governance, The Journal of Nonprofit and Voluntary Sector Marketing, Communications, and The Grantsmanship Center News. Peter received his Bachelor's Degree from the University of Pennsylvania and his Master's of Public Health Administration from Tulane. He is a former VISTA Volunteer, and has served as a staff member, Executive Director, board member, and volunteer for numerous local, state, and national not-for-profits. Peter lives in Springfield, Illinois with his wife Chris and their three children, Ben, Adam, and Caitlin.

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