strategists, and organizational architectswill all find this book worth reading, as will students of themodern organization." --John Seely Brown Chief Scientist, XeroxCorporation "The new realities of competition beg a new approach toinnovation and R Fourth Generation R&D answers that challenge.With lucid arguments and detailed case studies, Fourth GenerationR&D sketches a powerful new paradigm for planning and managinginnovation. Every manager concerned with innovation and its role asa strategic resource--that's to say, every manager--will profitfrom this new understanding." Lawrence Wilkinson President, GlobalBusiness Network "Fourth Generation R&D is a tour de force. Itssweep, depth, and use of graphics are all truly remarkable (not tomention its command of the literature on innovation). Thedistinctions it draws between continuous and discontinuousinnovation--and between tacit and explicit knowledge--arefundamental." --John Yochelson President, The Council onCompetitiveness

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