Marketing Research

Marketing Research

by David A. Aaker
  • List Price: $185.50
  • ISBN-10: 047123057X
  • ISBN-13: 9780471230571
  • Edition: 8th
  • Type: Hardcover
  • Publisher: Wiley

About The Book

Relevant and recent examples and citations. * In-depth coverage of e-commerce and database marketing. * Cases and problems cover a wide range of... Read more

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