Marketing Plans for Services: A Complete Guide

Marketing Plans for Services: A Complete Guide

by Malcolm McDonald
  • List Price: $65.00
  • ISBN-10: 0470979097
  • ISBN-13: 9780470979099
  • Edition: 3rd
  • Type: Paperback
  • Publisher: Wiley

About The Book

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in... Read more

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