initiatives. Business today isabout near-instantaneous response. About doing the best you canwith extremely limited information. About every customer being areporter, and every reporter being a customer. About winning andlosing customers in real-time, every second of every day. About amonumental increase in the findable commentary about ourcompanies.Having the time and information required to make a consideredbusiness decision is a luxury - a luxury that's quickly facingextinction. Yet business hasn't adapted to this evolution. Andadapt you must.This book isn't about how to "do" social media.Instead, The Now Revolution outlines how you mustretool your organization to make real-time businesswork for you rather than against you. Read aboutseven shifts that will help you make your company faster, smarter,and more social:Engineer a New BedrockFind Talent You Can TrustOrganize your ArmiesAnswer the New TelephoneEmphasize Response-AbilityBuild a Fire ExtinguisherMake a CalculatorThe Now Revolution is pushing you to adapt the way you dobusiness, from the inside out. It impacts your organizationculturally, operationally, and functionally. This book is yourguide to making the changes you need, and to harnessing thepotential of this new communication era.

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