techniques, illustrative real-worldexamples, exhibits, and best practices, the Second Editionof this handy and concise paperback will help you stay up to dateon the newest thinking, strategies, developments, and case law inintellectual property.Presents fundamentals of patents, trademarks, copyrights, tradesecrets and other less-know forms of IP, such as registered designand mask worksCovers important concepts such as IP strategy, protection,audits, valuation, management, and competitive intelligenceOffers an introduction to IP licensing and enforcementNow features discussion of critical precedent-setting recent IPcases and proposed patent reformProviding business professionals and IP owners with in-depthknowledge of this extremely important subject, this book helpsthose new to this field gain a better understanding andappreciation for the results of their creative abilities.

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