22 Irrefutable Laws of Advertising: And When to Violate Them

22 Irrefutable Laws of Advertising: And When to Violate Them

by Michael Newman
  • List Price: $15.95
  • ISBN-10: 0470821868
  • ISBN-13: 9780470821862
  • Edition: 1st
  • Type: Paperback
  • Publisher: Wiley

About The Book

This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and... Read more

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