
22 Irrefutable Laws of Advertising: And When to Violate Them
by Newman, Michael- List Price: $15.95
- ISBN-10: 0470821868
- ISBN-13: 9780470821862
- Edition: 1st
- Type: Paperback
- Publisher: Wiley
About The Book
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and... Read more
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